Web design in general is a collection of electronic data in forms of text, graphics, images put together to form a web page and made accessible to the users via the internet.  Through the use of Hyper Text Markup Language (HTML), Extensive Hypertext Markup Language (XHTML) or Extensible Markup Language (XML), the data are assembled in a structure way that allows presentation in a lay-out form with headings, paragraphs, links etc.  These languages also give the web design the capacity to make the pages interactive by embedding images and objects into the web page.  For added functionalities and individuality, web designs may have plug-ins which enables the applications used in the web browser to play videos and display new file types.  Plug-ins allows the addition of new features without the need to increase the size of the application used for the main web page.

Various disciplines may be used in web designs such as search engine optimization, internet marketing, interactive designs, corporate identity or animated designs.  Depending on the need of the user and the intention of the web master, a web design may be classified between static and dynamic.  A static web page allows changes to be done by the web master or programmer only.  A dynamic web page, on the other hand, allows the end-users to adjust the content and appearances of the web pages.  A perfect example of dynamic web pages would be the personal pages of users in social networking sites.

There are certain adaptability principles that should be complied with when making a web design.  Semantics mark-up has to be used in order to separate the presentation of the data from the content.  This allows machine readability of the information, content and intent in your web page to be read by machines or search engines.  At the same time, the same information is served to the human user in a form that is comprehensible to laymen.  The need to use readable hyperlinks when read out lout is also a mandate.  For table layout, cascading style sheets or CSS should be used and not HTML. The interaction of certain components in your web design is a vital factor to consider.  The authoring and evaluation tools, the content and the web browsers should work well together to provide the end user convenience and good experience when working on your web page.

You may choose to employ the same principles used in traditional marketing when making advertisements.  Storyboards presentation of your web pages may be used where a description, title and purpose of each web page is presented in a logical manner.

There are three preliminary work involved in building your total web design.

First, analyze your industry to include your competition and your target market.  Know the key players and see how they communicate to their customers.  In doing this, you can come up with your competitive edge to use in talking to your market.

Next, decide on your lay-out.  You need to finalize your website theme.  The over-all look should be complemented by all the other aspects in your web site such as the color, menu, buttons, web pages and the basic lay-out.  It may be a good idea to create a short line-up of your favorite websites and list down the good features of those.  Through this you can come-up with a list of dos and don’ts for your web design.

Finally, optimize your web design.  Your company’s web design should align with the search engines functionalities.  Your company can hire professional and affordable website designers who can develop your company’s web design.  These company’s can offer packages to include the technical aspects web designing such as building a web site in html and css and compatible with the major browsers, domain registration, and website hosting.  For web design optimization, the service may include linking structure and competitive intelligence and search engine optimization of your content.  These companies, being experts in this field be craft your web design in manner that speaks well to your target market.

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