Leverage can be thought of as The power to act effectively.

Advertising leverage is the power to get your message in front of thousands of people for little or no money.

You can significantly increase your sales by working on your ad leverage. At the same time, you can greatly reduce the amount of money you spend on advertising.

Unfortunately, people sometimes have trouble getting to grips with the idea of ad leverage. That's because it requires you to promote other people's programs. And of course, any dollar you're not investing in your own program is costing you sales.

Fortunately, there's now a solution to that problem. I'll explain how to solve this program shortly.

The fact is, you stand to gain a lot more by working on your ad leverage, than by promoting only your own program. This is down to the multiplier effect built into ad leverage. Here's how it works.

The power of ad leverage

Leverage is the ability to multiply what you can achieve without having to do more work.

For example, most of us can lift a 70 pound weight with a little effort. But 10 of us together would have no trouble lifting a 70 pound weight. That's because each of us would only be lifting 7 pounds.

To put it another way, many hands make light work.

Free ad programs often put this multiplier-effect to work in advertising, making it easier for you to get your ad in front of thousands of people.

It might be possible for a single person to get his or her ad in front of 1,000 people, but I doubt it would be easy (unless you have unlimited funds). And I suspect it would be increasingly difficult to sustain the ongoing effort required to do so over a long period of time.

What if, instead, you had 10 people who attempted to get your ad in front of 100 people? That would be 10 times easier, wouldn't it? And because it is 10 times easier, it's also 10 times more likely to happen.

What if you had 100 people, and they put your ad in front of 10 people? That would be 100 times easier than trying to get your ad in front of 1,000 people all by yourself.

The point is, the more people you can get to promote your ad, the more exposure you'll get. And the more exposure you get, the more sales you'll make.

The joy of ad leverage

Imagine what would happen if you referred 1,000 people into free ad programs. This isn't something you can do overnight. But it can be done. Especially if you get yourself a tool like Promote All Your Sites, and put it to work for you.

I've personally referred in excess of 30,000 people to a variety of free ad programs. As a result of this work, I get over 1,000 visitors per day to my website without having to lift a finger.

As you can imagine, I have lots and lots of leverage at my disposal. In fact, I can get an ad in front of well over 100,000 different people, in less than 24 hours, and without spending a dime.

Doesn't this sound like the kind of leverage you could use? Then you're going to have to join a few referral ad programs.

The magic of referral advertising

Referral ad programs work by rewarding you with free advertising, when you get other people to join the program. Your ad is usually displayed when you get others to join (i.e. people who also want free advertising).

In principle, it's pretty simple. In reality, it requires a little effort on your part. You will have to do one of the following...

• Invest a part of your ad budget in promoting free ad programs
• Get yourself a Promote All Your Sites account (P.A.Y.S.)

Of these two options, getting yourself a P.A.Y.S. account is, by far, the best option. Here's why...

There's a catch-22 when it comes to promoting referral ad programs: The more programs you join, the more it costs to promote them. And the harder it is to keep track of all your advertising.

Promote All Your Sites solves this problem, by making it possible to promote any number of programs all at once.

In other words, you get to grow your ad leverage and promote your own money-making programs with a single ad page.

Self-sustaining leverage

It's possible to grow your ad leverage to the point where your leverage is self-sustaining. That is, it grows by itself. At this point, you no longer need to specifically refer people into free ad programs.

That's because you'll have introduced enough people, that their referrals will ensure an ongoing stream of new advertising. And remember, this advertising is totally free!

Using cross-leverage

One of the things I discovered early on, was the principle of cross-leverage. Cross-leverage is where you use all your free ad programs to promote a specific free ad program.

In other words, you focus on growing one particular referral ad program at a time. When you've got that program to the point where it's self-sustaining, you focus on another. And you keep on doing this, growing your ad leverage at an ever faster rate.

Over time, you'll find that your referrals grow at a phenomenal rate. This doesn't happen over night. I've noticed that things really start happening around about the 1,000 mark. When I join a new referral ad program, I go all out to reach 1,000 members. I try to reach this level as quickly as possible.

I throw everything I have at the program to get it to that point, because I know from experience that it takes about 1,000 members to find 10 good members who will also refer others consistently.

By using cross-leverage, I can reach my 1,000 member target far more quickly than is otherwise possible.

A great source of free ad programs

Getting yourself ad leverage starts by joining at least one free ad program. Of course, there are now so many programs out there, it's hard to know which ones are worth joining.

Fortunately, there's a great series of mini-reports that introduce you to a new ad program every day. Not all these programs are free, but most of them are (and you're still going to want paid advertising).

Click here now, and subscribe to this free report series.

And remember, you'll also need to get yourself a P.A.Y.S. account so you can grow your ad leverage as fast as possible, while also promoting your own programs (this really stretches your advertisting budget).

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