William R. Patterson is a sales and strategic business consultant, and co-author of the National Bestselling business and personal finance book, The Baron Son: Vade Mecum 7. William Patterson is Co-founder and Chief Executive Officer of the Warcoffer Capital Group, LLC. The breakthrough work of Patterson and his co-authors is endorsed by top U.S. business leaders and financial advisors and is also a featured selection in the Forbes Book Club.
Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an "easy sell." Lucky for us all, plenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.
Debt is a scary place to be; it is emotionally and financially threatening. It limits our ability to meet daily expenses, invest for the future, and creates a long chain of financial difficulties. The strains put on our relationships due to these financial pressures make it imperative that we find ways to effectively deal with debt. Like all problems, it will dangerously compound if we ignore it, so we must confront it head on to positively change the condition of our lives.
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