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David Callan

David is an Internet marketing professional and webmaster of AKA Marketing.com webmaster forums. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.
Articles by this Author
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» Offline Promotion Guide
By David Callan | Published 06/14/2005 | Website Promotion (General) | Unrated
Banner ads, search engines and link exchanges. We've all tried them while promoting our sites and online businesses, some have worked more successfully than others mind you but just because you run an online business doesn't mean you've to always promote it online. In fact on many occasions a websites marketing budget can be spent just as effectively using offline methods as it can be using online methods such as the ones mentioned above. Indeed website branding seems to be much more successful using offline methods such as TV and Radio. This article is your guide to promoting your website offline, I hope you enjoy it....
» Advertising in ezines
By David Callan | Published 06/18/2005 | Ezine Marketing | Unrated
Advertising in Ezines has to be one of the best mediums for advertising your product, free ebook or website...
» Marketing with classified ads
By David Callan | Published 06/18/2005 | Website Promotion (General) | Rating:
You have all read them, offline anyway, in papers, magazines and journals among other places. Well online classified ads work the same way. You write a headline, description and post some contact details for potential buyers to get in touch with you. Offline classifieds would direct people to a phone number while online classified ads would contain your URL and an email address.
» FFA marketing
By David Callan | Published 06/18/2005 | Website Promotion (General) | Rating:
FFA marketing involves using free-for-all pages to promote your site. In my opinion FFA pages are one of the most overrated forms of Internet marketing there is.
» How click-wrap contracts benefit over shrink-wrap contracts
By David Callan | Published 06/18/2005 | Legal | Unrated
The concept of traditional contract law understands that for a party to be bound by the terms of the contract, a party must have first agreed to it’s terms and consequently signed it...
» Content is king
By David Callan | Published 06/18/2005 | Website Promotion (General) | Unrated
On the Internet content is king and always will be. This is because the Internet is the information superhighway and most people use it for information of some sort....
» Getting subscribers to your ezine or newsletter
By David Callan | Published 06/18/2005 | Ezine Marketing | Rating:
The amount of people subscribed to your ezine has a direct affect on how much money you can make with it either directly through advertising or indirectly through you mentioning and recommending your product in it, so you'll always want to have the biggest subscriber base possible. This article will try and educate you on the different methods which you can imply to increase your subscriber numbers....
» Writing for publicity
By David Callan | Published 10/2/2005 | Writing , Website Promotion (General) | Rating:
Building your reputation online is one of the most important things you can do to aid the success of your Internet business. One of the most popular ways among the top Internet gurus to do this is to provide highly useful, interesting and profitable information to people interested in your industry....
» Getting people to talk at your discussion forum
By David Callan | Published 10/20/2005 | Website Promotion (General) | Unrated
There are plenty of good scripts available on the Internet which will provide you with all the features you could want in a forum.  Having the most sophisticated and advanced features on your forum however doesn't mean it's going to be successful because it's people that make forums good not the features of the forum itself. This article is dedicated to the art that is getting people to talk at your new forum....
» Google Ranking Tips
By David Callan | Published 01/10/2006 | Search Engine Optimization , Search Engine Marketing | Rating:
Google is by far the most popular search engine available today for both ordinary surfers and webmasters alike. Surfers like it because of the highly relevant results it gives and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ system that this engine uses. More on the Pagerank™ system later. Google is popular with webmasters and Internet marketing companies due to the highly workable ranking system it uses....
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