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» Home » Authors » Ian Lurie

Ian Lurie

Ian Lurie is an Internet marketer in Seattle, WA. He started his web design and marketing firm, Portent Interactive, in 1995. Portent offers complete Internet marketing support, including search engine optimization, e-mail marketing, and web design and development. Recent projects include SEO and production for www.princesslodges.com, SEO, marketing strategy, design and production for www.dessy.com, and, on the more whimsical side, frida.filmateria.com. Ian has a law degree from UCLA and has successfully avoided practicing law for almost ten years.

Articles by this Author

» Pay-Per-Click Advertising

By Ian Lurie | Published 06/14/2005 | Pay Per Click | Rating:

Pay-per-click marketing is a great way to get visitors when you need traffic and you need it now. But it's risky: You can spend a fortune, generate many visits, and end up with nothing to show for it. This article will provide you with a high-level view of pay per click marketing, provide some general strategies and provide an example of what to do, and what not to do....

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» Search Engine Optimization

By Ian Lurie | Published 10/5/2005 | Search Engine Optimization | Rating:

Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there -- you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It's also a very complex process that requires patience, careful planning and a long-term approach....

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» RPI and CTP: Using Statistics for better Search Engine Optimization

By Ian Lurie | Published 12/16/2005 | Search Engine Optimization | Rating:

Search Engine Optimization may seem more art than science. And it definitely requires a bit of both. But you can use some basic statistics to focus your campaigns, separate reasonable goals from unreasonable ones, and more efficiently use your search marketing dollars...

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