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michael lever

After graduating in economics and commerce from UWA in 1981 Michael Lever has built over 20 years experience as a director and CEO of 2 successful offline businesses involved in asset management and retailing. For the past 2 years he has involved himself in affiliate marketing and is currently a co-founder and CEO of SpinningTornado.com an independent company offering unbiased tools and services to help affiliate and network marketers build profitable online businesses. http://www.spinningtornado.com Partnering affiliates the world over.
Articles by this Author
» Is your Affiliate Network up to scratch Put them through a 30 pt. checklist.
By michael lever | Published 10/10/2005 | Online Business | Rating:
Being part of one or more Affiliate Networks will provide a degree of organic growth in your affiliate marketing results; however by using a CAE as a complimentary tool you can successfully take your online marketing performance to a new level with a greater degree of confidence.
» How I offered my products at a massive discount without lowering my price.
By michael lever | Published 10/20/2005 | Affiliate Marketing | Rating:
What if you could subsidize your customers purchases Would you improve sales if your customers were paid a considerable cash subsidy for shopping with you What if you were not the one paying the subsidy
» How I amazingly got WordTracker for free, and will get any other product free too.
By michael lever | Published 11/4/2005 | Website Promotion (General) | Rating:
The amazing benefit is that you will now be subsidized a cash amount for your purchases. This subsidy may be so large that it may even surpass the cost of your purchase, making the product or service absolutely free. The fact that you can purchase from anywhere online is partially what makes the strategy successful.
» Taking control of performance based outcomes
By michael lever | Published 11/16/2005 | Affiliate Marketing | Rating:
Why a "Customer Acquisition Exchange" should form part of any merchant/affiliate marketer's arsenal in the battle to drive additional sales volumes. It offers a cost effective addition to the traffic generation techniques currently in vogue as well as a complimentary role to the services that affiliate networks presently offer.
» 7 instant ways to save anywhere online
By michael lever | Published 11/21/2005 | Online Business | Rating:
Online shopping is convenient and fun, but did you ever shop for something only to find that the products were not that cheap once you include shipping costs Or worse, you find the same product cheaper elsewhere after you've already paid for it Here are 7 quick ways that will save you money when shopping with online merchants. I've listed the pros and cons of each.
» 7 Customer Acquisition schemes your competitor is hiding from you.
By michael lever | Published 11/26/2005 | Sales | Unrated
Customer Acquisition is beyond doubt the number one priority for all serious business owners. Whether you're a merchant or an associate/affiliate of a merchant, your goal is to grow sales. That is why the best in your industry are closely guarding their customer acquisition techniques.
» The affiliate marketer's power guide to niche product evaluation.
By michael lever | Published 12/1/2005 | Affiliate Marketing | Rating:
We love niche products because they inherently don't have many competitors and solve the problems of people who have money to spend. It is no wonder affiliate marketers fall over themselves in a rushed "grab-for-cash" type frenzy whenever a niche product with affiliate income opportunities launches.
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