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American Writers Artists Institute
The American Writers and Artists Institute (AWAI) is the world's leading trainer of direct-response copywriters and graphic artists.
Its a company that was formed nearly a decade ago by master copywriters and marketers out of an industry-wide need for talented copywriters who can deliver copy that sells.
Know your prospect. This truly is the most important secret of powerful successful copywriting. You can find out about your prospect from a number of sources. But there is one perfect place to go to learn who your prospect is.. to understand his fears... to get to know his hopes and aspirations. That place is your prospect himself.
If you think your guarantee is a simply promise that youll give your prospect back his money youre missing the guarantees true point... and power. So why do we offer a guarantee It can be the final push that cements your sale.
It's tempting when starting out as a freelancer to want to take any assignment that comes along. But is that a good idea? Should you seek out work in all types of niches? Or should you specialize?
What do you normally do when you want to convince or persuade someone Do you throw a bunch of facts and figures their way...or try to convince them with logic...or just yell at them If you do, chances are those approaches don't get you very far.
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