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Auntie AIDA to the rescue
Do you need to write an ad, but think you can't write well? Are your ads simply not working? Then you need to get acquainted with Auntie AIDA as soon as possible. She's always willing to step up to the plate and help you out.
Is your ad a laughing stock?
The English language offers an advertiser many different ways to say the same thing. This can be a curse, because sometimes it leads an advertiser to say something he or she never meant to say.
How to write a powerful sales ad
Every potential client goes through a process when thinking about buying something, and must be satisfied that he or she has answered these five questions...
More leverage means more sales
Advertising leverage is the power to get your message in front of thousands of people for little or no money. The more leverage you have, the more money you'll make. Here's why...
Advertising's 7 magic words
When I was a kid, and I wanted something, my mother would always ask 'What's the magic word?' Advertising has magic words too. If you rely on advertising to make a living, you're going to need to know these seven magic words and how to use them.
Less is not more
Every day, I come across clients who expect to make a fortune with a single ad. I'm constantly amazed by the lack of even basic knowledge about advertising. Take it from me, less is not more in the world of advertising!
Getting more people to click on your ad
On the Internet, the person with the most clicks wins. The more people you can tempt to click on your ad, sign up for your program, or subscribe to your newsletter, the more money you'll make.
The art of persuasion
Human beings share six tendencies that allow us to be persuaded. None of us is immune, and in this article Jerry McAdams looks at each of them.
Repetition, the key to your advertising success
When it comes to reading other people's ads, most of us have more important things to do. That's a big problem for anyone wanting to get their message in front of potential customers. Wayne Davies explains how to get around this problem.
Pixel Advertising: Fad or Trend?
Pixel advertising is a marketing concept introduced by Alex Tew that allows advertisers to buy advertising space on a per-pixel cost basis. Selling one million pixels at $1 each, Alex's Million Dollar Homepage has created quite a buzz in the news media and has easily reached its $1 million target. Is pixel advertising setting a new trend in online marketing, or is it just another fad that will be history just as it makes "internet history"?
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