Many entrepreneurs focus all of their effort on looking for new customers. The big mistake is not developing a continuing stream of sales from existing customers ignoring their lifetime value. Author Wendy Maynard offers tips on how to invest in the continuing stream of sales that can be realized over the lifetime of your existing and past customers.

Strategies for dealing with potential clients who ask for a discount.

Building your platform will attract clients and customers to you. This article will teach you 8 strategies for building your own fan base.

Customer Acquisition is beyond doubt the number one priority for all serious business owners. Whether you're a merchant or an associate/affiliate of a merchant, your goal is to grow sales. That is why the best in your industry are closely guarding their customer acquisition techniques.

So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how

What do you normally do when you want to convince or persuade someone Do you throw a bunch of facts and figures their way...or try to convince them with logic...or just yell at them If you do, chances are those approaches don't get you very far.

Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an "easy sell." Lucky for us all, plenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.

Three Killer Strategies For Finding Wholesale Products For Your Business.

Upselling refers to when you help a customer decide to buy a little extra or up-grade slightly the final purchase. This article provides three key tips to effectively upsell your customers and the three biggest mistakes in upselling.

Ask questions during a sales conversation that will help you determine if a potential client needs your help.