If youre wondering how to get started with RSS marketing heres a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether youre on the right track.

This article is part of a series that provides insight to the unique ways that the strategy of blogging and the use of RSS and/or Atom feeds can be applied as part of your web promotion strategy.

RSS is commonly defined as really simple syndication. So this means that any material contained in a feed is available for syndication, right?

For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail. As complexity grows with added capabilities, were only taking a look at the absolute basics of measuring your RSS feeds today.

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.

These days everybody wants to have fresh content on their web site. Search engines like to see dynamic web pages, where the content is updated on a regular basis. Static pages that have information that doesn't change are not only boring, but less likely to be visited by a search engine spider than a page that changes every time it is displayed.

The opportunity to quickly and easily implement and harness the power of RSS is quite real and new programs become available every week that allow non-technical marketers and webmasters to capitalize on the effective use of RSS.

What is the top advice savvy marketers can give you on RSS We continue with the best of on RSS marketing from US marketing leaders.

We were waiting for something like this to happen for a long time. Yahoo! one of the key providers of mass-market RSS aggregators finally took a step forward and published their RSS whitepaper covering their own findings with RSS based on their usage data. In this article we analyze the whitepaper step-by-step explaining what their findings mean for marketers.

The exact how-to specifics of how to publish your e-mail e-zine via RSS.